Higher education leaders quickly discover that if they don’t define their own story of success, someone else will—and the results may fall short of their true potential. The most effective leaders embrace strategic planning not as a static document, but as a living, breathing process that fuels vision, builds alignment, secures resources, and measures impact.
What makes a strategic planning process successful?
- Clear understanding of context: A realistic grasp of both internal strengths and external opportunities and challenges.
- Inclusive and transparent engagement: A process that invites diverse voices and builds shared ownership.
- An empowered planning committee: A representative group trusted to lead with credibility and commitment.
- Visible investment from senior leadership: Leaders who not only endorse the plan but champion its execution.
- A culture of learning: Willingness to reflect on both achievements and setbacks.
- Well-crafted priorities and implementation steps: Specific, actionable goals tied to measurable outcomes.
- A readiness for change: The courage to adapt, innovate, and take bold steps forward.

What is included in a strategic plan?
- Mission–A clear, concise statement of purpose.
- Vision–A compelling picture of the future your organization seeks to create.
- Values–The guiding principles that shape decisions and culture.
- Goals & Objectives–The outcomes your institution is working toward.
- Strategies & Tactics–The concrete actions required to achieve those outcomes.
A successful strategic plan gives your institution clarity, focus, and momentum. It transforms big ideas into actionable goal—and ensures your community is moving together toward a shared future.

Client Experience
“As the President for the Mountain Pacific Association of Colleges and Employers (MPACE), I wanted to build out our first ever, full strategic plan. Andy Ceperley came highly recommended as someone with not only the vision and experience to lead us through this important work but as someone with a deep understanding and passion for higher education and college to career. Andy took the time to listen and truly understand our needs, developed a plan from start to finish that engaged our full board and various stakeholders, empowered us as the architects of this important plan, and celebrated the work we’d accomplished together this summer at our board meeting. Andy has a wonderful ability to connect with people, is incredibly knowledgeable, and possesses the ability to both see the larger strategy as well as what it will take to get there.”
ELIZABETH MONTGOMERY
ASSOCIATE DIRECTOR
CAREER CENTER

How can Andrew T. Ceperley & Associates enhance our organizational strategy effort?
Andy has worked with numerous leaders and their teams on well-articulated and comprehensive plans, designed to clearly articulate their organizations’ vision, mission, goals, objectives, and tactics.
Organizational Strategy Plus—clients often precede a strategic planning project with Executive Coaching and/or Team Fitness Coaching.

